Browsing by Title "A BOOK REVIEW: MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL BY PHILIP KOTLER, HERMAWAN KARTAJAYA AND IWAN SETIAWAN, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)"
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Browsing by Title "A BOOK REVIEW: MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL BY PHILIP KOTLER, HERMAWAN KARTAJAYA AND IWAN SETIAWAN, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)"