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Relationship Marketing Perspective on Salespersons’ Transformational Leadership Behavior Effect
(Contemporary Management Research, 2011)
The study examined the impact of transformational leadership behavior of salespersons on their customers’ relationship marketing behavior in the corporate banking sector in Sri Lanka. Researchers found that there is a ...
Self-Checkout at Banks: So Why Salesperson-A Case of Sri Lankan Banking Sector
(International Business Management, 2011)
Effective selling is one of the most critical elements in the process of marketing. It is the life-blood of an organization that gets in critical revenue. Hence, the role of a salesperson is paramount important. Hence, ...