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Showing 10 out of a total of 35 results for collection: Research papers contributed by OUSL staff members.
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The Impact of Internal Strategy on Customer Satisfaction: A Case study of People’s Bank Vavunia
Kumaradeepan, V.
;
Abeysekera, Nalin
(
University of Jaffna
,
2009
)
An Investigative Study on Business Process Re- Engineering (BPR) To Address Operational Problem at the Open University of Sri Lanka
Vidanapathirana, Upali
;
Abeysekera, Nalin
(
Open University of Sri Lanka
,
2010
)
Identification of relationship marketing orientation of customers on their sales person in Sri Lankan corporate banking sector
Abeysekera, Nalin
;
Jayakody, J.A.S.K.
(
Vavuniya campus Annual Research Session, University of Vauniya,
,
2008
)
Study of Generation Y-Impact of using mobile phones into their lifestyle
Abeysekera, Nalin
(
2009
)
Relationship between marketing and Buddhism
Abeysekera, Nalin
(
6th National conference of Buddhist Studies
,
2010
)
Study of the Consumer Willingness to Accept SMS Advertising in Sri Lanka
Abeysekera, Nalin
;
Arachchige, Chaminda Samaraweera
(
2010
)
Portrayal of Women in TV Advertisements in Sri Lanka: Is It Gender Sensitive?
Abeysekera, Nalin
(
Open University of Sri Lanka
,
2009
)
Transforming nobody to somebody: Do transformational leadership and relationship marketing make a difference for sustainable marketing?
Abeysekera, Nalin
;
Wickramasinghe, Ananda
(
International Journal of Trade and Global Markets
,
2012
)
Relationship between food culture and media
Abeysekera, Nalin
(
2009
)
Philip Kotler and Hinniappuhamy
Abeysekera, Nalin
(
Daily Financial Times
,
2011
)
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Author
Abeysekera, Nalin (35)
Jayakody, J.A.S.K. (4)
Wickramasinghe, Ananda (4)
Kumaradeepan, V. (3)
Ali, S. M. Saneer (1)
Arachchige, Chaminda Samaraweera (1)
Balasooriya, A.H.K. (1)
Crusz, Darell De (1)
Ekanayake, Sangeeth (1)
Eranda, B. A. N. (1)
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Subject
Sri Lanka (8)
Salesperson (5)
Relationship Marketing (4)
Banking Sector (2)
Relationship marketing (2)
Transformational Leadership (2)
Advertising (1)
Apparel industry (1)
Brand equity (1)
Buddhism (1)
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Date Issued
2009 (8)
2008 (6)
2010 (5)
2012 (5)
2013 (3)
2015 (3)
2011 (2)
2016 (2)
2006 (1)
Has File(s)
Yes (35)