The effectiveness of People's bank advertising campaign

dc.contributor.author	De Mel, L.M.V.I.C.
dc.date.accessioned	2019-08-07T04:12:47Z
dc.date.available	2019-08-07T04:12:47Z
dc.date.issued	2002
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/1120
dc.language.iso	en_US	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	Advertising campaigns	en_US
dc.subject	Advertising - banks & banking	en_US
dc.title	The effectiveness of People's bank advertising campaign	en_US
dc.type	Thesis	en_US