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Study of the consumer willingness to accept SMS advertising in Sri Lanka
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| dc.contributor.author | Chaminda, S.A. | |
| dc.date.accessioned | 2019-08-09T10:21:17Z | |
| dc.date.available | 2019-08-09T10:21:17Z | |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/1202 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Consumer behaviour | en_US |
| dc.subject | Advertising - SMS medium | en_US |
| dc.title | Study of the consumer willingness to accept SMS advertising in Sri Lanka | en_US |
| dc.type | Thesis | en_US |
