OUSL Research Repository

Browsing Institutional Collection by Subject "Relationship Marketing"

Browsing Institutional Collection by Subject "Relationship Marketing"

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  • Abeysekera, Nalin (LAP LAMBERT Academic Publishing, 2011)
    This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational ...

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