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Customer Realtionship Marketing As A Strategy For Better Banking Relationship - A Comparative Study Of State Bank And Private Bank.
Abeysekera, Nalin
;
Kumaradeepan, V.
(
International Journals of Marketing and Technology (IJMT)
,
2012-04
)
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Author
Abeysekera, Nalin (1)
Kumaradeepan, V. (1)
Subject
Customer Relationship Marketing (CRM) (1)
private and State Bank (1)
Sri Lanka (1)
Trust and Commitment (1)
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Date Issued
2012 (1)
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Yes (1)