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Customer Realtionship Marketing As A Strategy For Better Banking Relationship - A Comparative Study Of State Bank And Private Bank.
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| dc.contributor.author | Abeysekera, Nalin | |
| dc.contributor.author | Kumaradeepan, V. | |
| dc.date.accessioned | 2021-03-19T05:48:41Z | |
| dc.date.available | 2021-03-19T05:48:41Z | |
| dc.date.issued | 2012-04 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/1842 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | International Journals of Marketing and Technology (IJMT) | en_US |
| dc.subject | Trust and Commitment | en_US |
| dc.subject | Customer Relationship Marketing (CRM) | en_US |
| dc.subject | private and State Bank | en_US |
| dc.subject | Sri Lanka | en_US |
| dc.title | Customer Realtionship Marketing As A Strategy For Better Banking Relationship - A Comparative Study Of State Bank And Private Bank. | en_US |
| dc.type | Article | en_US |
