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Transformational Leadership - A journey to better customer relationship
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| dc.contributor.author | Abeysekera, Nalin | |
| dc.date.accessioned | 2021-03-19T06:20:10Z | |
| dc.date.available | 2021-03-19T06:20:10Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/1855 | |
| dc.description.abstract | This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | LAP LAMBERT Academic Publishing | en_US |
| dc.subject | Transformational Leadership | en_US |
| dc.subject | Relationship Marketing | en_US |
| dc.title | Transformational Leadership - A journey to better customer relationship | en_US |
| dc.type | Book | en_US |
