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Transformational Leadership - A journey to better customer relationship

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dc.contributor.author Abeysekera, Nalin
dc.date.accessioned 2021-03-19T06:20:10Z
dc.date.available 2021-03-19T06:20:10Z
dc.date.issued 2011
dc.identifier.uri http://repository.ou.ac.lk/handle/94ousl/1855
dc.description.abstract This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers. en_US
dc.language.iso en_US en_US
dc.publisher LAP LAMBERT Academic Publishing en_US
dc.subject Transformational Leadership en_US
dc.subject Relationship Marketing en_US
dc.title Transformational Leadership - A journey to better customer relationship en_US
dc.type Book en_US

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