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Impact of social media marketing on consumer behaviour: a study with reference to the fast-food industry in Colombo, Sri Lanka
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| dc.contributor.author | Francis, S.J. | |
| dc.contributor.author | Ganeshamoorthy, M. | |
| dc.contributor.author | Udawatta, Yehansha | |
| dc.date.accessioned | 2025-01-22T04:38:24Z | |
| dc.date.available | 2025-01-22T04:38:24Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2621 | |
| dc.language.iso | en | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | social media marketing | en_US |
| dc.subject | consumer behaviour | en_US |
| dc.subject | advertisements | en_US |
| dc.title | Impact of social media marketing on consumer behaviour: a study with reference to the fast-food industry in Colombo, Sri Lanka | en_US |
| dc.type | Article | en_US |
