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Impact of social media marketing on consumer behavior: a study with reference to the clothing industry in Colombo, Sri Lanka
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| dc.contributor.author | Francis, S.J. | |
| dc.contributor.author | Mikda, F.N.M. | |
| dc.contributor.author | Ganeshamoorthy, M. | |
| dc.date.accessioned | 2025-01-24T07:32:33Z | |
| dc.date.available | 2025-01-24T07:32:33Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2685 | |
| dc.language.iso | en | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | clothing industry | en_US |
| dc.subject | consumer behaviour | en_US |
| dc.title | Impact of social media marketing on consumer behavior: a study with reference to the clothing industry in Colombo, Sri Lanka | en_US |
| dc.type | Article | en_US |
