Philip Kotler and Hinniappuhamy

Abstract

People always like to embrace Western theories. But once we visited the real ideology then we can understand that they also learnt it from us. But there are still some people with a colonial mentality. They do not value our culture or our heritage. Even we do not value our own people. But now the time has come to respect them — give respect to the people like Hinniappuhamy. We have to revisit these success stories and organise some international level conferences to communicate and showcase this to the world and also communicate this to our next generation. This should be one part of “Marketing our values”!