UTAUT-Based Predictive Analysis of Youth Adoption of Gamified Environmental Sustainability Apps

Abstract

This study investigates factors influencing the adoption of a gamified mobile application for environmental sustainability activities among Open and Distance Learning Software Engineering undergraduates in Colombo District, Sri Lanka, using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. Promoting environmental awareness requires active engagement, and gamified mobile applications can enhance participation through digital incentives and rewards. A structured questionnaire based on UTAUT constructs performance expectancy, effort expectancy, social influence, and facilitating conditions was administered to students, and predictive analysis was conducted to identify key determinants of adoption intention. Findings indicate that performance expectancy, social influence and facilitating conditions significantly influence students’ willingness to use the mobile application for environmental activities. The proposed model demonstrates the potential of combining gamification with UTAUT-driven adoption strategies to foster long-term environmental stewardship among youth, highlighting the effectiveness of predictive analysis in promoting sustainable engagement.