Impact of online gamification preferences on brand engagement and brand  attitudes: a case of millennial customers in the Sri Lankan mobile service industry.

dc.contributor.author	Thashani, E.W.A
dc.contributor.author	Smarasinghe, G.D
dc.contributor.author	Kuruppu, G. N
dc.date.accessioned	2025-10-07T05:26:34Z
dc.date.available	2025-10-07T05:26:34Z
dc.date.issued	2023
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/3567
dc.language.iso	en	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	Gamification	en_US
dc.title	Impact of online gamification preferences on brand engagement and brand attitudes: a case of millennial customers in the Sri Lankan mobile service industry.	en_US
dc.type	Article	en_US