Abstract:
Sri Lanka is globally recognised for its wildlife, creating an increasing opportunity to engage young female tourists through fashion that respects both cultural and environmental aspects. As a result, a safari apparel line has been developed, drawing inspiration from the Sri Lankan leopard (Panthera pardus kotiya). This study examines the overlap of fashion and the safari tourism sector in Sri Lanka, concentrating on designing comfortable and modest travel garments for young women aged 25–30 from abroad who visit Sri Lanka as a safari location.
The main goal of this project is to create a functional and visually appealing collection of safari clothing suitable for the spring and summer months in Sri Lanka while addressing the needs of fashion without compromising environmental concerns. A customer survey with 105 international female participants, including both past and potential visitors to Sri Lanka, revealed a demand for chic and practical safari clothing and highlighted the lack of a local safari apparel brand.
These insights were instrumental in identifying the target demographic and guiding the design process.
The theme was selected based on Sri Lanka's prominent position as a popular travel destination and current initiatives aimed at revitalising its tourism sector. By connecting this collection to one of the nation's most significant natural attractions—the safari experience—the project seeks to make a meaningful contribution to both the fashion industry and tourism. The Sri Lankan leopard, a native and endangered species, serves as the central influence, with its textures, rosette patterns, earthy hues, and agility shaping the design's visual and structural features.
The collection incorporates breathable, skin-friendly materials like cotton twill to provide comfort in high UV conditions. Ayurvedic textiles are also included to reduce skin irritation and ensure sun protection. Moreover, methods such as screen printing, braiding with reeds, and separable garment components are utilised to enhance the wearer's experience and increase the versatility of the designs.
Beyond just fashion, this project aims to foster environmentally friendly tourism and elevate awareness regarding wildlife conservation. By blending design innovation with cultural and ecological mindfulness, this collection not only fulfils the practical requirements of travellers but also honours Sri Lanka’s natural legacy.
