Abstract:
This study presents the design and development of a convertible and comfortable casual wear collection tailored for upper-class single women aged 25–30 in the United States. Titled “High Five to Comfort”, the collection addresses the distinct lifestyle demands and psychological needs of this demographic, situated within the context of contemporary American society, which often reflects relatively conservative attitudes toward sexual openness.
The target consumers face a range of social and personal challenges, including experiences related to single parenthood, unhealthy relationships, substance abuse, and mental health issues. Many of these challenges stem from the pressures of a fast-paced, career-driven lifestyle, compounded by societal undervaluation and limited emotional support. These women frequently prioritize professional success, often working extended hours with minimal time allocated for leisure or personal well-being. Given these circumstances, there is a clear demand for practical, versatile, and comfortable garments that can seamlessly transition between various social and professional settings. This collection is specifically designed to meet these requirements by integrating functional and convertible design elements that support dynamic lifestyles. The conceptual framework for this collection draws inspiration from the film Miss Congeniality (2000), whose protagonist, Gracie Hart, embodies qualities that resonate strongly with the target demographic—independence, resilience, and adaptability. The fashion collection draws design inspiration from the pearl oyster, which symbolizes transformation by turning a small particle of dust into a valuable pearl. This natural process symbolizes understated beauty and resilience, reflecting the often-overlooked value and strength of the women for whom this collection is designed. The collection is developed under the Tommy Hilfiger brand, known for its innovative design solutions and youthful, contemporary aesthetic. Fabrics such as lightweight linen have been selected to enhance comfort, breathability, and suitability for the spring and summer seasons. The designs emphasize not only comfort and versatility but also incorporate elegant details, including decorative embroidery, that align with the refined tastes and high purchasing power of the target consumers. The convertible features enable wearers to effortlessly adapt their outfits for varying occasions, offering both functionality and aesthetic appeal.
