“GREEN GLAM”: AN ECO-LUXURY ELEVATED CASUAL WEAR COLLECTION FOR MODERN SRI LANKAN WOMEN AGED 25–30, INSPIRED BY THE SPIRAL ALOE VERA

Abstract

This study investigates the integration of sustainable practices into luxury casual wear for Sri Lankan women aged 25–30, emphasising the balance between eco- consciousness and contemporary style. The research aimed to develop a functional and aesthetically appealing collection inspired by the spiral aloe vera (Aloe polyphylla), whose geometric structure and symbolic resilience informed both design motifs and conceptual philosophy. A mixed-methods research design was employed. Initially, trend analysis, fabric testing, and pattern development guided the design process. An online survey of 250 target consumers assessed willingness to invest in sustainable fashion and preferences for eco-luxury elements. Survey findings indicate that 89% of respondents prioritise sustainability without compromising elegance or individuality, confirming market demand for eco-luxury garments. The collection was realised using Taiwan linen, silk-cotton blends, and chiffon, selected for their breathability, aesthetic appeal, and environmental suitability for tropical climates. Design techniques included sublimation printing, fabric manipulation, and hand embroidery, reflecting the spiral motif while adhering to sustainable practices. Low-waste construction, grain optimisation, and zero-waste pattern drafting exemplify the 3R principles (Reduce, Reuse, Recycle). Results demonstrate that eco-luxury casual wear can meet functional, stylistic, and ethical expectations, offering a viable approach for sustainable fashion in the Sri Lankan context. This research contributes to the emerging discourse on conscious fashion, offering actionable insights for designers, manufacturers, and consumers who seek to integrate style, individuality and environmental responsibility.