OUSL Research Repository
THE STUDY ON HUNGER MARKETING, SCARCITY, AND IMPULSE BUYING BEHAVIOUR AMONG ONLINE CONSUMERS IN BATTICALOA DISTRICT: MEDIATING AND MODERATING EFFECT OF DEMOGRAPHIC VARIABLES
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| dc.contributor.author | Aruljenthini, S. | |
| dc.contributor.author | Ragel, V.R. | |
| dc.date.accessioned | 2025-12-31T04:32:50Z | |
| dc.date.available | 2025-12-31T04:32:50Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/3861 | |
| dc.language.iso | en | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Demographic factors | en_US |
| dc.subject | hunger marketing | en_US |
| dc.title | THE STUDY ON HUNGER MARKETING, SCARCITY, AND IMPULSE BUYING BEHAVIOUR AMONG ONLINE CONSUMERS IN BATTICALOA DISTRICT: MEDIATING AND MODERATING EFFECT OF DEMOGRAPHIC VARIABLES | en_US |
| dc.type | Article | en_US |
