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Browsing International Conference on Management and Entrepreneurship (ICOME) 2025 by Subject "Digital Consumer Behavior"

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MODERATING EFFECT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP BETWEEN CUSTOMER ONLINE REVIEWS AND CONSUMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO GENERATION Z CONSUMERS OF SRI LANKA

Keerthisinghe, J. T. S.; Ariyapperuma, A. R. M. I. (The Open University of Sri Lanka, 2025)

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