OUSL Research Repository
MODERATING EFFECT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP BETWEEN CUSTOMER ONLINE REVIEWS AND CONSUMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO GENERATION Z CONSUMERS OF SRI LANKA
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| dc.contributor.author | Keerthisinghe, J. T. S. | |
| dc.contributor.author | Ariyapperuma, A. R. M. I. | |
| dc.date.accessioned | 2026-01-05T03:23:23Z | |
| dc.date.available | 2026-01-05T03:23:23Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/3871 | |
| dc.language.iso | en | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Digital Consumer Behavior | en_US |
| dc.subject | Generation Z | en_US |
| dc.title | MODERATING EFFECT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP BETWEEN CUSTOMER ONLINE REVIEWS AND CONSUMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO GENERATION Z CONSUMERS OF SRI LANKA | en_US |
| dc.type | Article | en_US |
