OUSL Research Repository
Consumer engagement with social media, brand equity and intention to purchase
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| dc.contributor.author | Ekanayake, Sangeeth | |
| dc.contributor.author | Abeysekera, Nalin | |
| dc.date.accessioned | 2019-06-04T08:31:25Z | |
| dc.date.available | 2019-06-04T08:31:25Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/408 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Sri Jayewardenepura | en_US |
| dc.subject | Consumer engagement | en_US |
| dc.subject | Social media | en_US |
| dc.subject | Brand equity | en_US |
| dc.subject | Intention to purchase | en_US |
| dc.subject | Sri Lankan fashion retailing | en_US |
| dc.title | Consumer engagement with social media, brand equity and intention to purchase | en_US |
| dc.type | Article | en_US |
