OUSL Research Repository
BRANDING AS AN ENTRY STRATEGY TO OVERCOME THE FAILURES OF NEW PRODUCTS INTRODUCED UNDER PROTECTIVE TRADE ENVIRONMENT
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| dc.contributor.author | Jayasinghe, J.A.S.C. | |
| dc.date.accessioned | 2022-01-03T07:30:38Z | |
| dc.date.available | 2022-01-03T07:30:38Z | |
| dc.date.issued | 2021-07 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ouslpqp/1979 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Sri Lanka | en_US |
| dc.subject | New Product Development | en_US |
| dc.subject | Culture | en_US |
| dc.title | BRANDING AS AN ENTRY STRATEGY TO OVERCOME THE FAILURES OF NEW PRODUCTS INTRODUCED UNDER PROTECTIVE TRADE ENVIRONMENT | en_US |
| dc.type | Article | en_US |
