This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational ...
Ranawaka, G. R. R.; Gamage, P.; De Silva, V.; Fernando, A.; Seneviratne, D.; Gunasekera, M.(Proceedings of the 59th Annual Sessions of the Sri Lanka Association for the Advancement of Science, 2003)