Abstract:
The project investigates the creative and
economic potential of fusing traditional Sri Lankan
cultural heritage with modern urban streetwear
aesthetics, to address the critical decline of local textile
crafts, such as batik designs, handloom fabrics, and
Beeralu lace, driven by globalization and mass
production. This effort concurrently addresses the
increasing demand from consumers globally - for clothing
that is sustainable, unique, and culturally authentic.
The study used a mixed-method approach that combined
iterative product development with consumer market
research. Data collecting methods included holding
qualitative focus groups, conducting in interviews with
local craftspeople, and fashion experts, and distributing
online survey to a target consumer demographic of
women aged 21-30 to assess style and color preferences.
The Sesath, a traditional ceremonial parasol, served as
the primary inspiration for mood, concept, colour, and
trend boards that were created throughout the concept
development stage based on the data that was collected.
The final clothing was turned into actual prototypes using
traditional textile techniques, ethical and sustainable
manufacturing processes. Dye testing, wax testing was
then conducted on different materials to evaluate to select
suitable materials type.
The project effectively created a cohesive six-outfits of
contemporary streetwear collection for the
Spring/Summer 2026/27 season. The collection includes
crop tops, jackets, cargo trousers, and accessories that
skillfully incorporate traditional Sri Lankan textile
techniques like delicate bobbin lace, handwoven textiles,
and wax-resist batik prints-into contemporary, urban
designs.
The study concludes that fusing traditional
craftsmanship with contemporary streetwear offers a
workable strategy to renew fading traditional heritage
and appealing to global markets looking for cultural
diversity. Additionally, this collaborative model develops
a sustainable economic framework that supports ethical
fashion industry practices, preserves traditional skills for
future generations, and financially empowers local
artisans.
