Browsing OUSL Academic Research by Subject "Relationship Marketing"

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Achieving better Relationship Marketing through better Communication in Library

Abeysekera, Nalin; Balasooriya, A.H.K. (University of Colombo, 2012)
The Impact of Transformational Leadership Behavior of Salesperson on Their Customers’ Relationship Marketing Behavior-Special reference to Corporate Banking Sector in Sri Lanka

Abeysekera, Nalin (2009)

ABSTRACT The objective of this study is to identify the impact of transformational leadership behavior of salespersons on their customers’ relationship marketing behavior in the Sri Lankan corporate banking sector. With ...
Relationship Marketing Perspective on Salespersons’ Transformational Leadership Behavior Effect

Abeysekera, Nalin; Jayakody, J.A.S.K. (Contemporary Management Research, 2011)

The study examined the impact of transformational leadership behavior of salespersons on their customers’ relationship marketing behavior in the corporate banking sector in Sri Lanka. Researchers found that there is a ...
Transformational Leadership of Salesperson for Better Customer Relationship- Special Reference to Insurance Market in Sri Lanka

Abeysekera, Nalin; Kumaradeepan, V. (University of Jaffna, 2010)

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