Now showing items 1-10 of 35
Marketing in Sri Lanka
Study of Women Participation in Corporate Banking activities in Sri Lanka
(University of Colombo, 2008)
Study of the Relationship between Customer Trust and Customer Commitment in the Banking Sector in Sri Lanka
(Open University of Sri Lanka, 2008)
Understanding the conflict between literacy rate and computer literacy rate in Sri Lanka
(Eastern University -First International symposium on contemporary social issues and development, 2008)
The Impact of Transformational Leadership Behavior of Salesperson on Their Customers’ Relationship Marketing Behavior-Special reference to Corporate Banking Sector in Sri Lanka
ABSTRACT The objective of this study is to identify the impact of transformational leadership behavior of salespersons on their customers’ relationship marketing behavior in the Sri Lankan corporate banking sector. With ...
Relationship Marketing Perspective on Salespersons’ Transformational Leadership Behavior Effect
(Contemporary Management Research, 2011)
The study examined the impact of transformational leadership behavior of salespersons on their customers’ relationship marketing behavior in the corporate banking sector in Sri Lanka. Researchers found that there is a ...
The Impact of Costomer Relationship Marketing on Customer Satisfaction- A Case study of State Bank, Vavunia
(Eastern University, 2010)