Browsing Research papers contributed by OUSL staff members by Title "The Impact of Transformational Leadership Behavior of Salesperson on Their Customers’ Relationship Marketing Behavior-Special reference to Corporate Banking Sector in Sri Lanka"
Browsing Research papers contributed by OUSL staff members by Title
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Browsing Research papers contributed by OUSL staff members by Title "The Impact of Transformational Leadership Behavior of Salesperson on Their Customers’ Relationship Marketing Behavior-Special reference to Corporate Banking Sector in Sri Lanka"
ABSTRACT The objective of this study is to identify the impact of transformational leadership behavior of salespersons on their customers’ relationship marketing behavior in the Sri Lankan corporate banking sector. With ...