OUSL Research Repository
DETERMINANTS TOWARDS DOCTORS’ PRESCRIBING INTENTION OF BRANDED MEDICINES: A CASE OF ANTIBIOTICS IN THE SRI LANKAN PHARMACEUTICAL INDUSTRY
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| dc.contributor.author | Jayasooriya, T.D | |
| dc.contributor.author | Samarasinghe, G.D. | |
| dc.date.accessioned | 2019-12-31T04:33:41Z | |
| dc.date.available | 2019-12-31T04:33:41Z | |
| dc.date.issued | 2019-08 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/1577 | |
| dc.language.iso | en | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Loyalty | en_US |
| dc.subject | Prescribing Intention | en_US |
| dc.subject | Pharmaceutical Industry | en_US |
| dc.subject | Sri Lanka | en_US |
| dc.title | DETERMINANTS TOWARDS DOCTORS’ PRESCRIBING INTENTION OF BRANDED MEDICINES: A CASE OF ANTIBIOTICS IN THE SRI LANKAN PHARMACEUTICAL INDUSTRY | en_US |
| dc.type | Article | en_US |
