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dc.contributor.authorJayasooriya, T.D
dc.contributor.authorSamarasinghe, G.D.
dc.date.accessioned2019-12-31T04:33:41Z
dc.date.available2019-12-31T04:33:41Z
dc.date.issued2019-08
dc.identifier.urihttp://repository.ou.ac.lk/handle/94ousl/1577
dc.language.isoenen_US
dc.publisherThe Open University of Sri Lankaen_US
dc.subjectBrandingen_US
dc.subjectLoyaltyen_US
dc.subjectPrescribing Intentionen_US
dc.subjectPharmaceutical Industryen_US
dc.subjectSri Lankaen_US
dc.titleDETERMINANTS TOWARDS DOCTORS’ PRESCRIBING INTENTION OF BRANDED MEDICINES: A CASE OF ANTIBIOTICS IN THE SRI LANKAN PHARMACEUTICAL INDUSTRYen_US
dc.typeArticleen_US


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