• Contents 

  Unknown author (The Open University of Sri Lanka, 2024-12)
• Editorial 

  Unknown author (The Open University of Sri Lanka, 2024-12)
• CEOs Psychological Capital and Service Quality in Nigeria Public Health Sector 

  Samson, Abolarinwa; Samuel, Adedoyin; Asogwa, Ikechukwu Cosmas; Amiens, Ernest Oseghale; Airenvbahihe, Igbinedion (The Open University of Sri Lanka, 2024-12)
• Impact of Social Media Influencers on Consumer Brand Relationships in Branded Fashion Industry in Sri Lanka: The Moderating Role of Consumer Innovativeness 

  Jayasinghe, Darshana Tharanga; Wanninayake, W.M.C.B (The Open University of Sri Lanka, 2024-12)
• Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka 

  Herath, H.M.T.S; Janz, W.S.S.T.R (The Open University of Sri Lanka, 2024-12)
• Impact of Work Life Balance and Job Burnout on Quiet Quitting with the Mediating Role of Job Satisfaction of Factory Employees in a Battery Manufacturing Company in Sri Lanka 

  Paranamana, G. K.; Kaluarachchige, I. P. (The Open University of Sri Lanka, 2024-12)
• Factors Affecting Lapsation of Life Insurance Policies in Sri Lanka: Special Reference to Matara District 

  Jeewanthi, K.B.I.; Sudasinghe, S.L. (The Open University of Sri Lanka, 2024-12)
• Individual Taxpayer Perceptions and E-Tax Filing: A Conditional Mediation Analysis 

  Shantha, K.V.A.; Weerasinghe, W.T.D. (The Open University of Sri Lanka, 2024-12)
• Implications of Environmental Accounting Practices on Sustainable Value Creation through the Mediator Role of Responsive Environmental Dynamism 

  De Silva, P. O. (The Open University of Sri Lanka, 2024-12)
• Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude? 

  Gamali, D.K.A.; Fernando, P.I.N. (The Open University of Sri Lanka, 2024-12)
• Cover page 

  Unknown author (The Open University of Sri Lanka, 2024-12)
• Editorial 

  Unknown author (The Open University of Sri Lanka, 2024-06)
• Customer Shopping Value on Brand Loyalty: Mediating Role of Customer Satisfaction: A Study on E-Commerce Industry in Western Province, Sri Lanka 

  Madushika, R. A. L.; Dissanayake, D. M. R.; Udovita, Viduni (The Open University of Sri Lanka, 2024-06)
• Mitigating Investor Overconfidence: Insights from Behavioral Finance with Reference to the Colombo Stock Exchange 

  Aruna Shantha, K.V. (The Open University of Sri Lanka, 2024-06)
• Enhancing Operational Efficiency in Hospital Maintenance Units: Lessons learned from the National Hospital of Sri Lanka 

  Malalasekara, L. I. (The Open University of Sri Lanka, 2024-06)
• Multiple Mediation and Moderation Variables Effect and Review: Statistical Analysis with a Multiple Independent Variables 

  Sivalogathasan, V; Jahufer, A (The Open University of Sri Lanka, 2024-06)
• Distributional Incidence of Indirect Taxation on Consumer Groups: Sri Lankan Perspectives 

  Kuruppuarachchi, Y.D.R; Kumara, U.A; Ajward, A.R (The Open University of Sri Lanka, 2024-06)
• Utilizing Digital Functional Touchpoints to Formulate Brand Loyalty among Millennial Consumers 

  Samarasinghe, K. R.; Razi, M. J. M.; Dissanayaka, D. M. R. (Open University Of Sri Lanka, 2024-06)
• Discovering Innovative Destination Branding Strategies through Digital Marketing: A Bibliometric Analysis 

  Dias, K. L. M. T. D. (Open University Of Sri Lanka, 2024-06)
• Book Review on David B. Grant, Alexander Trautrims, And Chee Yew Wong (2017). Sustainable Logistics and Supply Chain Management: Principles and Practices for Sustainable Operations and Management, Second Edition. | New York: Kogan Page Ltd, | Revised, ISBN 

  Gunasekara, K.R. Hemendra Lal (Open University Of Sri Lanka, 2024-06)

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