• A BOOK REVIEW: MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL BY PHILIP KOTLER, HERMAWAN KARTAJAYA AND IWAN SETIAWAN, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF) 

  Galdolage, B.S. (The Open University of Sri Lanka, 2020-12)

• Content Vol.2 Issue I 

  Unknown author (Open University of Srilanka, 2020)

• Note from Editor-in-Chief 

  Unknown author (Open University of Srilanka, 2020)

• Content Vol.2 Issue II 

  Unknown author (Open University of Srilanka, 2020)

• Note from Editor-in-Chief 

  Unknown author (Open University of Srilanka, 2020)

• Best Practices in Library Management During Covid-19 Pandemic: Case of The Library, The Open University of Sri Lanka (OUSL) 

  Abeysekera, K. H. T.; Balasooriya, A. H. K.; Marasinghe, M. M. I. K. (The Open University of Sri Lanka, 2020-12)

• Stock Market Image-Investors’ Overall Perception Towards Capital Market: Evidence from The Colombo Stock Exchange (CSE) 

  Weerasekara, Chanaka (The Open University of Sri Lanka, 2020-12)

• Ethical Marketing for Internationalization: A Study Based on An Entrepreneurial Organization 

  Ekanayake, E.M.T.D.; Nuresh Eranda, B.A. (The Open University of Sri Lanka, 2020-12)

• Impact of Organizational Culture on Job Satisfaction; The Case of Sri Lankan Local Government Sector 

  Kankanamge, S.K.S.; A.B. Sirisena (The Open University of Sri Lanka, 2020-12)

• How Sri Lanka Has Been Promoted as a Tourist Destination? An Exploration of The Promotional Efforts of Sri Lanka Tourist Promotional Authority of Sri Lanka 

  Wicramasooriya, L.H.T.de S.; Chandralal, K.P.L.; Jayawickrama, W.D.C. (The Open University of Sri Lanka, 2020-12)

• Do It Yourself: Customer Self-Directed Learning in Self-Service Technologies 

  Galdolage, B.S. (The Open University of Sri Lanka, 2020-12)

• The Mediating Effect of Brand Equity on The Relationship Between Perceived Quality of Care and Loyalty of Customers Towards the Lady Ridgeway Hospital for Children, Colombo 

  Wickremasinghe, W.K.; Gamini, L. P. S. (The Open University of Sri Lanka, 2020-12)

• Corporate Reporting Practices of Commercial Banks in Sri Lanka 

  Gamini, L. P. S.; Silva, W.A.P.U. (The Open University of Sri Lanka, 2020-12)

• Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (E-Wom) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials 

  Samarasinghe, G.D.; Jayawardhana, W.S. (The Open University of Sri Lanka, 2020-12)

• Front Cover 

  Unknown author (The Open University of Sri Lanka, 2020-12)

• BOOK REVIEW: AN INTRODUCTION TO BANKING PRINCIPLES, STRATEGY AND RISK MANAGEMENT, MOORAD CHOUDHRY 2018, UNITED KINGDOM: WILEY, PP. 1-564 ISBN: 9781119115892 

  Dharmarathna, Dunusinghe G (The Open University of Sri Lanka, 2020)

• IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON COMPETITIVE ADVANTAGE AND ORGANIZATION PERFORMANCE: EVIDENCE FROM THE MANUFACTURING INDUSTRY IN SRI LANKA 

  Gamini, L.P.S; Rajapaksa, P. K (The Open University of Sri Lanka, 2020)

• THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON TALENT RETENTION: WITH SPECIAL REFERENCE TO INFORMATION COMMUNICATION TECHNOLOGY INDUSTRY IN SRI LANKA 

  Edirisooriya, Waruni Ayesha (The Open University of Sri Lanka, 2020)

• MEDIATING EFFECT OF E-SATISFACTION ON THE RELATIONSHIP BETWEEN E-SERVICE QUALITY AND E-LOYALTY OF PROFESSIONALS IN COLOMBO USING E-COMMERCE WEBSITES 

  Guluwita, Thilina D.; Sapukotanage, Sujeewi (The Open University of Sri Lanka, 2020)

• RURAL TOURISM NICHE-MARKET AS A DEVELOPMENT STRATEGY ON RURAL COMMUNITY: REFERENCE TO HIRIWADUNNA VILLAGE TRACK, MEEMURE AND HEELOYA KNUCKLES VALLEY TOURISM VILLAGE, SRI LANKA 

  Pattiyagedara, S.S.; Fernando, P.I.N. (The Open University of Sri Lanka, 2020)

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