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Browsing SLJMS, Volume 2 - Issue(ii), December 2020 by Subject "e-World of Mouth"

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Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (E-Wom) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials

Samarasinghe, G.D.; Jayawardhana, W.S. (The Open University of Sri Lanka, 2020-12)

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