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SLJMS, Volume 2 - Issue(ii), December 2020
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Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (E-Wom) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials
Samarasinghe, G.D.
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Jayawardhana, W.S.
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The Open University of Sri Lanka
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2020-12
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Author
Jayawardhana, W.S. (1)
Samarasinghe, G.D. (1)
Subject
e-World of Mouth (1)
Purchase Intention (1)
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Date Issued
2020 (1)
Has File(s)
Yes (1)