Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (E-Wom) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials

dc.contributor.author	Samarasinghe, G.D.
dc.contributor.author	Jayawardhana, W.S.
dc.date.accessioned	2021-06-14T10:01:59Z
dc.date.available	2021-06-14T10:01:59Z
dc.date.issued	2020-12
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/1952
dc.language.iso	en_US	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	Purchase Intention	en_US
dc.subject	e-World of Mouth	en_US
dc.title	Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (E-Wom) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials	en_US
dc.type	Article	en_US