OUSL Research Repository
A BOOK REVIEW: MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL BY PHILIP KOTLER, HERMAWAN KARTAJAYA AND IWAN SETIAWAN, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)
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| dc.contributor.author | Galdolage, B.S. | |
| dc.date.accessioned | 2021-06-17T14:20:30Z | |
| dc.date.available | 2021-06-17T14:20:30Z | |
| dc.date.issued | 2020-12 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/1965 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Digitized business | en_US |
| dc.title | A BOOK REVIEW: MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL BY PHILIP KOTLER, HERMAWAN KARTAJAYA AND IWAN SETIAWAN, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF) | en_US |
| dc.type | Article | en_US |
