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Browsing SLJMS, Volume 4 - Issue(I), June 2022 by Author

Browsing SLJMS, Volume 4 - Issue(I), June 2022 by Author "De Silva, Thamal"

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Factors Affecting the Effectiveness of Promotional SMS Communication in the Sri-Lankan Fashion Retail Sector

De Silva, Thamal; Abeysekera, Nalin (The Open University of Sri Lanka, 2022)

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