Factors Affecting the Effectiveness of Promotional SMS Communication in the Sri-Lankan Fashion Retail Sector

dc.contributor.author	De Silva, Thamal
dc.contributor.author	Abeysekera, Nalin
dc.date.accessioned	2022-11-17T14:26:13Z
dc.date.available	2022-11-17T14:26:13Z
dc.date.issued	2022
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/2284
dc.language.iso	en_US	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	SMS Promotional communication	en_US
dc.subject	Targeting	en_US
dc.subject	Loyalty-Programs (Lps)	en_US
dc.title	Factors Affecting the Effectiveness of Promotional SMS Communication in the Sri-Lankan Fashion Retail Sector	en_US
dc.type	Article	en_US