OUSL Research Repository
Impact of Facebook Advertising on E-brand Equity: examining the Moderating Effect of Negative Sentiments with the Special Reference to Telecommunication Industry in Sri Lanka
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| dc.contributor.author | Hewapathirana, N. T. | |
| dc.contributor.author | Thilina, D. K | |
| dc.date.accessioned | 2023-04-17T13:22:48Z | |
| dc.date.available | 2023-04-17T13:22:48Z | |
| dc.date.issued | 2022-12 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2385 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Brand equity | en_US |
| dc.subject | E-brand equity | en_US |
| dc.subject | Facebook advertising | en_US |
| dc.subject | Negative Sentiments | en_US |
| dc.title | Impact of Facebook Advertising on E-brand Equity: examining the Moderating Effect of Negative Sentiments with the Special Reference to Telecommunication Industry in Sri Lanka | en_US |
| dc.type | Article | en_US |
