OUSL Research Repository
The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka
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| dc.contributor.author | Mirando, U. J. | |
| dc.contributor.author | Wanninayake, W. M. C. B. | |
| dc.date.accessioned | 2023-09-22T18:10:28Z | |
| dc.date.available | 2023-09-22T18:10:28Z | |
| dc.date.issued | 2023-06 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2405 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Brand trust | en_US |
| dc.subject | Experiential marketing | en_US |
| dc.subject | Retail industry | en_US |
| dc.title | The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka | en_US |
| dc.type | Article | en_US |
