OUSL Research Repository
The Factors Affecting Consumer Attitudes toward Social Media Advertising in ABC Bank: A Study on Credit Card Users
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| dc.contributor.author | Sachini Anushika, W.W.A.D | |
| dc.date.accessioned | 2023-09-22T18:14:03Z | |
| dc.date.available | 2023-09-22T18:14:03Z | |
| dc.date.issued | 2023-06 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2407 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Social media advertising | en_US |
| dc.subject | Consumer attitudes | en_US |
| dc.subject | Banking | en_US |
| dc.title | The Factors Affecting Consumer Attitudes toward Social Media Advertising in ABC Bank: A Study on Credit Card Users | en_US |
| dc.type | Article | en_US |
