Impact of Social Media Influencers on Consumer Brand Relationships in Branded Fashion Industry in Sri Lanka: The Moderating Role of Consumer  Innovativeness

dc.contributor.author	Jayasinghe, Darshana Tharanga
dc.contributor.author	Wanninayake, W.M.C.B
dc.date.accessioned	2025-06-11T07:51:47Z
dc.date.available	2025-06-11T07:51:47Z
dc.date.issued	2024-12
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/2810
dc.language.iso	en	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	Branded fashion retail	en_US
dc.subject	Consumer brand relationships	en_US
dc.title	Impact of Social Media Influencers on Consumer Brand Relationships in Branded Fashion Industry in Sri Lanka: The Moderating Role of Consumer Innovativeness	en_US
dc.type	Article	en_US