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Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude?

Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude?

Gamali, D.K.A.; Fernando, P.I.N.
URI: http://repository.ou.ac.lk/handle/94ousl/2804
Date: 2024-12

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