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Now showing items 1-20 of 75

Title
A BOOK REVIEW: MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL BY PHILIP KOTLER, HERMAWAN KARTAJAYA AND IWAN SETIAWAN, Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF) [1]
A Study on Green Purchasing Intention and Green Purchasing Behaviour Gap towards Organic Products (with Special Reference to the Millennials with an Income, in the Colombo District [1]
AGRO TOURISM FOR RURAL DEVELOPMENT WITH A MARKETING ORIENTED APPROACH: AN EXPLORATORY CASE STUDY [1]
ANTECEDENTS OF BRAND LOYALTY OF SPORTSWEAR BRANDS AMONG YOUNG CONSUMERS IN SRI LANKA [1]
ANTECEDENTS OF CUSTOMER RETENTION WITH SPECIAL REFERENCE TO MOTOR INSURANCE INDUSTRY IN SRI LANKA [1]
Best Practices in Library Management During Covid-19 Pandemic: Case of The Library, The Open University of Sri Lanka (OUSL) [1]
Book Cover [1]
BOOK REVIEW: AN INTRODUCTION TO BANKING PRINCIPLES, STRATEGY AND RISK MANAGEMENT, MOORAD CHOUDHRY 2018, UNITED KINGDOM: WILEY, PP. 1-564 ISBN: 9781119115892 [1]
BOOK REVIEW: MANAGERIAL DILEMMAS IN DEVELOPING COUNTRIES. EDITED BY MOHAMED ASLAM, MALCOLM, J.M. COOPER, ATHULA GNANAPALA, AND THILINI GAMAGE. 2019, CAMBRIDGE SCHOLARS PUBLISHING. ISBN (10): 1-5275-3031-0; ISBN (13): 978-1-5275-3031-7 [1]
BOOK REVIEW: WRITING RESEARCH PROPOSALS IN THE SOCIAL SCIENCES AND HUMANITIES: A THEORETICAL AND PRACTICAL GUIDE BY PROF. JAYADEVA UYANGODA [1]
BRANDING AS AN ENTRY STRATEGY TO OVERCOME THE FAILURES OF NEW PRODUCTS INTRODUCED UNDER PROTECTIVE TRADE ENVIRONMENT IN SRI LANKA [1]
BUSINESS DEVELOPMENT SERVICES (BDS) OFFERED BY MICROFINANCE INSTITUTIONS (MFIS) IN SRI LANKA: CASE STUDY AS A RESEARCH STRATEGY [1]
CAPITAL STRUCTURE, INDUSTRY INFLUENCE, AND FINANCIAL PERFORMANCE: EVIDENCE FROM SRI LANKA [1]
Comparative Analysis of Entrepreneurial Characteristics of Large, Medium, Small and Micro Scale Businesses in Sri Lanka [1]
Consumer Citizenship Outside the Consumption Domain: Conceptualizing Motivation from a Self-Determination Perspective [1]
CONSUMER STOCKPILING BEHAVIOUR WITHIN THE FACE OF COVID-19 PANDEMIC: SYSTEMATIC REVIEW [1]
Content Vol.2 Issue I [1]
Content Vol.2 Issue II [1]
Contents [2]
Corporate Reporting Practices of Commercial Banks in Sri Lanka [1]

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