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Browsing SL Journal of Management Studies by Author "Samarasinghe, G.D."

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BOOK REVIEW: WRITING RESEARCH PROPOSALS IN THE SOCIAL SCIENCES AND HUMANITIES: A THEORETICAL AND PRACTICAL GUIDE BY PROF. JAYADEVA UYANGODA

Samarasinghe, G.D.; Dewasiri, N.J. (OUSL, 2019-12)
Determinants of Purchase Intention of Men's Fairness Cream: The Role of Electronic Word of Mouth (E-Wom) Communication in Formation of Product Specific Attitudes of Sri Lankan Millennials

Samarasinghe, G.D.; Jayawardhana, W.S. (The Open University of Sri Lanka, 2020-12)
DETERMINANTS TOWARDS DOCTORS’ PRESCRIBING INTENTION OF BRANDED MEDICINES: A CASE OF ANTIBIOTICS IN THE SRI LANKAN PHARMACEUTICAL INDUSTRY

Jayasooriya, T.D; Samarasinghe, G.D. (The Open University of Sri Lanka, 2019-08)
ROLE OF CUSTOMER TRUST AND PERCEIVED RISK ON CUSTOMER INTENTION TO USE DIGITIZED SERVICES IN THE SRI LANKAN TELECOMMUNICATION INDUSTRY

Samarasinghe, G.D.; Samarasiri, N.C.; Mataraarachchige, S. (The Open University of Sri Lanka, 2020)

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