OUSL Research Repository

Browsing SL Journal of Management Studies by Title "Impact of Facebook Advertising on E-brand Equity: examining the Moderating Effect of Negative Sentiments with the Special Reference to Telecommunication Industry in Sri Lanka"

Browsing SL Journal of Management Studies by Title "Impact of Facebook Advertising on E-brand Equity: examining the Moderating Effect of Negative Sentiments with the Special Reference to Telecommunication Industry in Sri Lanka"

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