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DETERMINANTS TOWARDS DOCTORS’ PRESCRIBING INTENTION OF BRANDED MEDICINES: A CASE OF ANTIBIOTICS IN THE SRI LANKAN PHARMACEUTICAL INDUSTRY
Jayasooriya, T.D
;
Samarasinghe, G.D.
(
The Open University of Sri Lanka
,
2019-08
)
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Author
Jayasooriya, T.D (1)
Samarasinghe, G.D. (1)
Subject
Branding (1)
Loyalty (1)
Pharmaceutical Industry (1)
Prescribing Intention (1)
Sri Lanka (1)
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Date Issued
2019 (1)
Has File(s)
Yes (1)