Abstract:
Technology adoption is a concern of business practitioners, policy makers and academics. Slow
or low adoption can deprive stakeholders from intended benefits. Existing theories concerning
technology adoption mostly focus on factors within a single organization. In this concept paper,
we argue that sequential coherence which addresses knowledge flows that cross borders
between organizations can provide enhanced insights in understanding technology adoption.
Sequential coherence takes into consideration factors of both the transferor organization and
the recipient organization. We propose a novel conceptual model of technology adoption based
on sequential coherence. It takes into consideration the perceived usefulness and perceived ease
of using technology. We have coined the model CUE (Coherence, Usefulness and Ease of use)
of technology adoption. The CUE model can be used by practitioners, policy makers and
academics.
