OUSL Research Repository
Journey of a Successful Local Brand, ‘S-lon’: A Case Study on Building Brand Equity through a Brand Community
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| dc.contributor.author | Weerasekera, S. C. | |
| dc.contributor.author | Dissanayake, D. M. R. | |
| dc.date.accessioned | 2022-08-17T04:16:14Z | |
| dc.date.available | 2022-08-17T04:16:14Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://repository.ou.ac.lk/handle/94ousl/2165 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | The Open University of Sri Lanka | en_US |
| dc.subject | Brand community | en_US |
| dc.subject | Brand communication | en_US |
| dc.subject | Construction industry | en_US |
| dc.title | Journey of a Successful Local Brand, ‘S-lon’: A Case Study on Building Brand Equity through a Brand Community | en_US |
| dc.type | Article | en_US |
