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Browsing SLJMS, Volume 6- Issue(II), December 2024 by Subject

Browsing SLJMS, Volume 6- Issue(II), December 2024 by Subject "Advertising attitude"

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Individual Taxpayer Perceptions and E-Tax Filing: A Conditional Mediation Analysis

Shantha, K.V.A.; Weerasinghe, W.T.D. (The Open University of Sri Lanka, 2024-12)
Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude?

Gamali, D.K.A.; Fernando, P.I.N. (The Open University of Sri Lanka, 2024-12)

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