Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand  Attitude?

dc.contributor.author	Gamali, D.K.A.
dc.contributor.author	Fernando, P.I.N.
dc.date.accessioned	2025-06-11T07:42:27Z
dc.date.available	2025-06-11T07:42:27Z
dc.date.issued	2024-12
dc.identifier.uri	http://repository.ou.ac.lk/handle/94ousl/2804
dc.language.iso	en	en_US
dc.publisher	The Open University of Sri Lanka	en_US
dc.subject	Advertising attitude	en_US
dc.subject	FMCG	en_US
dc.subject	Brand awareness	en_US
dc.title	Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude?	en_US
dc.type	Article	en_US