BRANDING AS AN ENTRY STRATEGY TO OVERCOME THE FAILURES OF NEW PRODUCTS INTRODUCED UNDER PROTECTIVE TRADE ENVIRONMENT IN SRI LANKA

Jayasinghe, J.A.S.C.

URI: http://repository.ou.ac.lk/handle/94ouslpqp/1985

Date: 2021-06

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SLJMS, Volume 3 - Issue(i), June 2021

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